Good things begin with a question.
A little curiosity. A lot of care. Products made for people.
Scroll to exploreProduct Leader
I turn complicated ideas into digital products people can understand and use. My work moves across SaaS, healthcare, mobility, payments and emerging technology, always guided by curiosity and care.
Products built for
01
A glimpse of my work
From a first idea to the details that earn someone’s trust. Explore the products I have shaped and the journey behind them.
Over the years I have shaped digital products across mobility, payments, healthcare and enterprise SaaS, for names like BMW, Škoda, Mastercard and Ottobock.
Different industries, different scales, always the same question underneath: how do we make something complex feel clear, useful and trustworthy to the person on the other side? The products and the stories behind them live on my work page.
Explore my work
Beyond the roadmap
Writing, music, languages, mentoring and human behaviour all feed the same instinct. Notice what is not being said. Find the signal. Make something meaningful from it.
I'm actively involved in the Tech community. At the same time I write, sing and mentor other aspiring product managers. Curious to learn more?
Read my story02
Ways we can work together
For founders and product teams who need a steady senior partner
Sometimes a team does not need another hire. It needs someone who has seen this moment before and can help it find clarity. I join for a season, listen closely, and help shape what comes next.
For product people, and especially women, growing into their next chapter
Some of my favourite moments are watching someone realise they already had the answer. Our sessions are honest, warm and practical, built around where you are and where you want to go.
For conferences, communities and company gatherings
I love a stage where people leave with something to think about. I speak about product craft, the human side of teams, and how creativity is changing alongside AI. I also enjoy holding space as a moderator.
Not sure which fits?
03
Activity, news & events
The conversations I'm part of and the places my work takes me.
to
Our Product Makers mentoring journey has begun. Alongside Ana Gavrila and Cristian Popa, I’m mentoring a small group of product people as we explore how our role is changing in the AI era, with honest conversations and real challenges to work through together.
Explore the programme
OLLMOO featured my journey from languages to product leadership, and the thread connecting it all: curiosity about people. We talked about bringing different perspectives together, keeping human judgment at the heart of our work and helping others find their voice.
Read the spotlight